Head platform to take the lead Tmall Jingdong each take more than 200 billion

According to official data released by Alibaba, double 11 will start at 0:00 on November 11 and end at 0:00 on November 12 in 2019. After 24 hours of fierce fighting, the final transaction volume was locked in 268.4 billion yuan. Moreover, this year's double 11 opened for 16 hours, 31 minutes and 12 seconds, and the Tmall turnover exceeded that of the whole day last year.

Jiang Fan, president of Tmall and Taobao, said in his concluding speech that everyone is concerned about turnover, but the significance of business change far exceeds the numbers themselves. "Today is witnessing a new milestone in double 11, and everyone cares about this figure," Jiang Fan said. double 11 has gone through 11 years, and the significance of business change far exceeds the number itself. New consumption has brought about digital change. Such change has created new business behavior. "New consumption, I think, is a diversified supply and consumption scenario, which has successfully served more people".

According to the official data released by Jingdong, from 00:00 on November 1 to 24:00 on November 11, 2019, the accumulated amount of orders placed by Jingdong 11.11 Global Good things Festival exceeded 204.4 billion yuan, setting a new record again.

Jingdong also said that Jingdong Logistics "city group half a day to reach" and "thousands of counties and towns 24 hours to reach" time limit promotion plan continued to increase, 90% of the country's districts and counties, 92% of the self-operated orders can be achieved 24 hours to reach. During the 11.11 period, there were an average of more than 800 orders per day, of which 75% of the orders could reach the half-day period of "placing orders in the morning and waking up to receive goods" and the remaining 25% could reach the 24-hour period of "placing orders today and receiving goods tomorrow.

To "order today, receive tomorrow" 24 hours.

Pinduoduo Suning did not announce the turnover, but the results are still bright.

Suning, in Suning released the 2019 double 11 war report, Suning did not disclose the specific transaction amount. However, data show that on November 11, Suning's omni-channel order volume increased by 76%, Suning's logistics delivery completion rate reached 99.6, more than one million Super members were added, and the number of mobile payments increased by 139 year on year.

Suning said that on the same day in double 11, Suning's logistics delivery rate reached 99.6 percent. During the whole period of double 11, the number of "Suning Seconda" minute-level delivery orders increased by 869 year-on-year, and 99.26 percent of the orders were completed within 30 minutes. Suning Financial Mobile Payments increased by 139 year-on-year, Suning Financial Payments 24 installment transactions increased by 498 year-on-year, and Carrefour China, which participated in Suning double 11 for the first time, performed strongly this time, with cumulative sales reaching 3.12 billion, up 43% year, the newly launched fulfillment center has 2.04 million orders.

Pinduoduo said in its open letter that people are very concerned about numbers and grand things, but Pinduoduo has not even had time to build a large real-time data screen. The company is in a hurry to replenish goods, compare prices and subsidize. The banner and atmosphere flower baskets in the corridor have not yet been placed, and the day has passed.

However, according to the data provided by Pinduoduo, on the Pinduoduo platform, just after 16 minutes on the 11th, the sales volume of platform cars exceeded 1000 units, and consumers mainly came from the third, fourth and fifth tier cities; the sales growth rate of agricultural products from poor areas exceeded 220%, these products are mainly purchased by consumers in first-and second-tier cities. From November 1 to 11, more than 400000 new iPhone phones were sold on the Pinduoduo platform.

Pinduoduo said that compared with the figures, Pinduoduo is most concerned about whether consumers are relieved to buy more and whether they are happy at the moment when red packets of rain and subsidies come.

This year, double 11 Apple has become the winner, while Huawei is the flag of domestic manufacturers.

Mobile phones are still the most competitive product line this year. But this year, Apple has become a big winner, the main reason is price. Basically, iPhone11 series has been sold at a discount of 87%, plus the interest-free policy of 24 periods, which can be said to be really fragrant.

Apple sales data show that its Apple Tmall official flagship store 10 minutes turnover more than last year double 11 all day 7 times. From November 1 to 11, more than 400000 new iPhone phones were sold on the Pinduoduo platform.

Huawei has become the banner of domestic mobile phone manufacturers. According to Alibaba's official data, the sales of Huawei's Tmall flagship store exceeded 0.2 billion yuan in 4 minutes and 59 seconds after the opening of the 2019 Tmall Double Eleven. In addition, Huawei Mall's Double Eleven War Report shows that in 1 hour and 1 minute, Huawei's sales of all categories exceeded the full-day sales of the same period last year.

Glory became a dark horse this year. According to the 2019 double 11 War Report data released by Glory Mobile Phone officials, Glory Mobile Phone officials won the Tmall Jingdong Suning Tesco's daily and cumulative mobile phone sales champion during the period in double 11.

OPPO sales growth results bright: OPPO official data show that its online platform 3-hour sales exceeded the 618 full day of this year. The sales volume of the official mall in one minute exceeded that of double 11 last year. The sales volume in the first hour increased by 458 year on year. Reno Ace Gundam Edition won the best selling IP mobile phone in the whole network.

According to the vivo War Report, Tmall platform, the sales volume of vivo's official flagship store exceeded that of 618 all day this year in 14 minutes and 1 hour. The sales volume of vivo's official flagship store increased 60% year on year. On Jingdong Platform, the turnover of vivo's self-operated flagship store exceeded 14 times this year's 618 at the same time in 2 hours. vivo's official flagship store won the sales volume and sales volume of Jingdong's third-party stores.

According to Lenovo's official data, within 24 hours, Lenovo Group's online sales exceeded 1.5 billion yuan, including strong notebook products, desktop products, mobile phone products, and its SIOT products. This figure is for the entire IT market., Are very amazing.

In addition, this year is the first year of 5G commercial use, so 5G mobile phone sales are also growing rapidly. Suning 5G mobile phone sales surged 459 percent month-on-month. In addition, Jingdong gave a list showing that HUAWEI has the highest attention in 5G mobile phones. Among them, the 5G mobile phone attention sales list is Huawei Mate30 Pro(5G), Huawei Mate30(5G), iQOO Pro, Xiaomi 9 Pro, Samsung Note10 +, vivo NEX3, Huawei Mate20 X(5G), Samsung A90 5G, ZTE AXON10 Pro, China Mobile X1.

In the field of home appliances, Gree, Midea, Haier and other fierce competition.

According to Jingdong's list of double eleven total appliances, the top three are Midea, Haier and Gree.

According to the data released by Gree, the sales of the whole network broke 100 million in the opening 15 seconds. At the beginning of 21 minutes and 36 seconds, the sales of the whole network broke 1 billion.

Haier, on the other hand, is based on Tmall data, that is, real-time data from Tmall channels show that Haier's refrigerator sales exceeded 0.1 billion in the opening 3 minutes of the Double Eleven. At 0: 15 on November 11, Haier's refrigeration sales were the first to break through 0.5 billion.

Write at the end

Every year on the 11th, the war reports and turnover of major platforms will become the focus of users' attention. That is, in the past 11 years, the turnover of Tmall's Double Eleven has increased greatly from the initial 0.05 billion yuan to 268.4 billion yuan today. In addition to the rapid development trend of e-commerce, it more reflects the current economic transformation of China, that is, from investment and export-oriented economic growth to consumption-oriented economic growth. After 11 years of development. Double eleven has long been not Tmall own activities, but has become a collective carnival of the whole big e-commerce. But behind this carnival, Double Eleven is also experiencing its own "bottleneck", that is, the scale is getting bigger and bigger, the cost of participants is getting higher and higher, and the annual turnover growth rate is declining, etc. (Tmall Double Eleven, the growth rate was 39.4 percent in 2017, 26.9 percent in 2018, and 25.7 percent this year). Therefore, the turnover of hundreds of billions of dollars has gradually lost the meaning of "stimulus", and has become a result of "certain growth" every year. This has become increasingly boring for users who focus on cost control and enjoy the shopping experience. Finally, "Double Eleven" should be more like what Tmall and Taobao President Jiang Fan said, "forget the numbers on the screen" and only mention business changes, user shopping experience and new ways of shopping, which will be more meaningful.